THE FINAL!! At last it feels right to make a start on PART 6 of my Journey of being a Promoter blog series. I’ve talked about how I started, through every gig right up until the first ever Nozfest and even shared some of the downsides of this journey too. Now it’s time to close this series with a blog talking about where I am NOW in my journey. So I hope you guys enjoy! You can read part 5 here.
“You’re Not The Only One Who Hangs Out With Rockstars You Know!!”
I love including quotes people have said to me as titles in this series. I’ve had all sorts said to me over the last however many years, they seem to get more and more ridiculous. Of course I’m going to address this quote very plain and very clearly. Ready?
I DO NOT ‘hang out’ with ‘Rockstars’. I WORK with musicians.
What a journey it has been! I wonder if you have felt that at all whilst reading this series. Sorry it’s taken so long to get to the final part!
It feels like I have lived many lives. I have definitely learned many lessons, and grown many layers of thicker skin, even changed as a person. I mean I started this journey as an 18 year old… I’m now 28. Wow, a decade!
In those 10 years I have worked with 52 bands in total, and 38 of those bands have been part of Nozfest. Such an honour to have a number like that put their trust in me. I honestly thought I’d only work with the same 4 or 5 bands for the rest of my life.
There isn’t a formula for success. You can’t just copy and paste and expect the same results. It takes a hell of a lot of time to perfect any craft, and some can never be perfected. Sometimes it’s just about taking a chance, shutting your eyes, crossing your fingers and hoping for the best. But it always takes hard work.
Nothing worthwhile is ever easy, if it was then everyone would be doing it. You’ve got to have a fire burning deep within, you have to believe in it so strongly that you’d protect that fire with every fibre of your being no matter what. At the end of the day, when you’re stood there looking at the end result of all your blood, sweat, tears and sleepless nights, you will see EXACTLY why it is you do what you do.
SO, I guess I now have to speak about what I’ve done since Nozfest 2019! Well, I can safely say we are on Nozfest 2024 now which will of course be the 5th Anniversary of Nozfest! I’ve had 4 sold out Nozfest’s so far, I mean that is more than incredible. Not to blow my own trumpet, but that isn’t usually something that happens to every one every year. If I am lucky enough to say I have 5 sold out festivals in a row under my belt, I think that’s a big enough life goal achievement, definitely cannot grumble at that.
Nozfest’s
Wow, we’re on number 5 (which at the time of posting has 70 tickets)… I never thought that five years down the line I’d still be doing this. Truthfully. I really thought it was going to be a one and done, see if I could pull it off, move on to something else. To do that 5 times… Blows my mind! I have worked with so many incredible bands and have been so lucky to have each one I’ve put on, to end up sold out! What an achievement. I am honestly so eternally grateful. I’ve had the likes of The Treatment, Mason Hill, Florence Black, Chez Kane, Collateral, Scarlet Rebels, Sam Millar, Hollowstar, SKAM, The Hot Damn, Massive, Black Lakes and so many more. I do genuinely feel so lucky that so many of these bands trust me, put their faith in me that I’m going to treat them well, put on a good show and in return they treat me well too. Putting on Nozfest over these last 5 years has been such an amazing experience, I’m surprised at myself for being able to pull it off each year. I can’t believe there are so many people coming back year after year, buying a t-shirt every year, even buying pre-sale tickets as soon as they go on sale, it blows my mind! People love my little festival.
My favourite festival I think had to be 2021, it was one of the first indoor festivals to go ahead after the pandemic and you could just tell that everyone was so ready for it. It was the first time for a lot of bands to be playing again after a year of not gigging, so the bands were excited, the audience was excited, the venue was excited and the whole day was just a sea of people with the biggest smiles. It was amazing! So many fantastic memories were made that day, I look back on it a lot when I feel lost. I also got the bands to use my vlogging camera to capture the essence of the show (something I have done every year since), the footage was so good I think it really does show what Nozfest is like.
Sold Out During Covid
I managed to put on a SOLD OUT show at The 1865 in Southampton during a pandemic! All in aid of keeping the glorious venue I get to call my home open… and what a night that was indeed. I was very lucky to have such a cracking line-up too. The 1865 approached me to put on a socially distanced show in October 2020, and I jumped at the chance. I was missing bands so much and couldn’t wait to get my teeth stuck into another gig. I put some feelers out online and before I knew it I had Crooked Shapes, The Dark and South of Salem as headliners. Of course it sold out! It was such an exciting gig, everyone from the bands, to the venue to the people attending were just so excited to be playing or watching a gig after the pandemic. It didn’t even matter that it had to be seated, people were just gagging for some live music and bands were so keen to go out and play! It was an amazing atmosphere. I’m so proud it was something I can say I achieved. To see so many people happy after so many months being stuck in doors, away from something they love, it was a very heart warming moment. It gave me back my ambition too. I ended up putting on a further two socially distanced shows – one with Stop, Stop and Spyder Byte and another with Gin Annie, Gallows Circus and Crooked Shapes.
Covid had to have been one of the toughest thing we’ve all faced in the most recent years, and I think it’s fair to say that the world and music industry has definitely felt the impact of the pandemic and changed… not a lot for the better in areas. There was a huge boom when the doors got reopened again, people couldn’t get enough of being OUT. That soon changed though, and I think some of the effects of that are still happening to this day. People tend not to buy in advance so much anymore, people turn up on the door or wait it out which means we are seeing more gigs either being cancelled or badly attended.
NozLites
I think I need to potentially look back into starting these beauties back up again. How many did I do? I think I only did 2. It would’ve been more if the pandemic didn’t happen smack bang in the middle of things. The first one was a rather cracking line-up I won’t lie. There was a bit of drama getting to the final line-up, but I think it worked out for the best because it ended up as Florence Black headlining with support from Marco Mendoza, Scarlet Rebels, White Raven Down and The Wicked Jackals. I’m actually a bit envious of my own line-up there… got to get a pat on the back for that!
I should probably explain the concept behind Nozlite. Nozlite started after the very first Nozfest, unfortunately it was postponed due to Covid. So it was meant to take place in May 2020, but ended up going ahead in November 2021. After the first Nozfest was so well received, I wanted to put something else on with similar bands, but for people that perhaps can’t make August, or couldn’t afford to go to a big festival. I let the Official Nozfest Facebook group choose the name for this project, and they came up with Nozlite. It even has its own cheeky little logo, which is a mini skull winking, which is so cute. I only ended up putting two on in the end. I found it quite hard to keep the momentum up if I am honest. It was also quite hard to make it affordable to put on, especially with the sort of bands I was booking. Perhaps they’d go down better this time around, as the climate was very different/difficult just coming out of Covid.
My second Nozlite took place in May 2022, I had Bad Touch headlining and support from Skinny Knowledge, Ethryfield and Daxx and Roxanne. I will hold my hands up and say it was very poorly attended and it was a very big struggle to get people through the door for that show, even though the bands were absolutely on fire and pulled off such a cracking show. After that we all sort of lost interest in Nozlite… it was very disheartening seeing something you’ve put a lot of time, money and effort into not do very well. It’s no one’s fault, sometimes these things happen, but you have to weigh up the risks of moving forward and trying again, sometimes you know in your heart it’s for the best to move on.
Charity
I raised money for Ukraine! It was originally Jimmy from Black Water Redemption’s idea, but unfortunately they were unable to play, so it was down to me in the end and I’m actually really glad I did it. I think I managed to organise it in under 48 hours. I know it was the quickest gig I have ever had to plan. I managed to get some pretty awesome bands involved to be fair, I had Crooked Shapes, White Raven Down, Black Tree Vultures and The Outlaw Orchestra! I’m pretty sure we raised over £500 which was amazing. It was an awesome turn out as well, so many people even just used the ticket link to donate which… honestly, the generosity of some people is so lovely. So many bands were so keen to jump on board too, it was a pleasure to do something like this. To have pulled it off in under 3 days is mind-blowing, and I did that, so I’ll definitely keep patting myself on the back for that. Not sure I’d be able to pull it off again mind.
Booking Agent/Manager
I’ve even tried my hand at being a booking agent/manager. I believe I could actually be a good manager. Having a go at being a booking agent was rather fun, but a HELL of a lot of work. I have the most respect for anyone who is successful at being a booking agent because it is probably one of the hardest jobs in the industry. It wasn’t for me, and I am 100% okay with that. I am much better at putting on the gigs than I am trying to get the gigs. HOWEVER, I’d like to have another go at managing. I think that is something I could do well in and potentially an area I could thrive in. If anyone is brave enough to give me a chance, hit me up! I’d love the opportunity.
Mentality
My mentality is very different. I used to be quite the push over if I’m honest, I’ve always let myself be spoken down to, let people use me as a stepping stone etc, but these days… I honestly just don’t have the time for it. I KNOW what I want, I KNOW who I want to work with, I KNOW who I want to associate with and I KNOW where I want to go and I’m not changing my course in direction for anyone. It is very harsh but you know, it isn’t always about the quantity, it’s about the quality. I want to be seen as a woman who is strong, independent, confident, takes no bollocks, knows what she wants and works hard.
My only hope is that I am taken seriously by my peers and that I can continue to grow not only as a person, but also as someone in the industry.
Where am I as of now?
I am a totally different person to who I was when I first started writing this series. How I feel about my career, ambitions, wants in life in general and who I am within myself… is VERY different, I almost don’t recognise myself. Music is always going to be the biggest fire that burns inside me, it’s been a part of my life since the age of 3… it isn’t something that’s going to be put to bed.
Where I want to go in terms of my music career, I’m not actually entirely certain, but I have the ultimate faith in myself that I will KNOW what it is and I’ll make the right choices to get there. Sometimes, honestly… sometimes I want to close the chapter, and then I’ll see a band do something so awesome, it kicks starts that fire in my belly again, and besides, there’s still A LOT of bands I haven’t worked with yet… so my bucket list is yet to be completed.
Do I Make Money From All Of This?:
I suppose that is something a lot of people are going to want to know isn’t it. Nozfest is an investment, and I put a lot of personal life goals on hold in order to keep achieving what I have so far. I invest whatever I make into the following year in the hope my festival can continue to grow and keep going ahead. The first year I made nothing at all, I broke even but that was it. It wasn’t until the 3rd year I made the smallest amount; but each year I’ve put it back in the festival so I can get bigger bands etc. It’s HARD! Don’t do it for the money, there is no money in this business. Do it for the love and eventually who knows where you could end up.
There’s a lot of people in this industry that play the game, put on a good front on social media, but behind closed doors it’s not as easy and wonderful as they are making out – don’t be fooled by other people’s success. The reality is it is incredibly hard to do this full time without depending on a job for income that pays the bills. Just because I’ve been selling out (touch wood) doesn’t mean I’m making enough money to live a whole new lifestyle, that simply is not true. If I went into this for the money, I’d be bitterly disappointed right now and probably worse for wear – but luckily I went into this game because I just love bands and music, and have always had the most fun hanging out with my friends in the company of blimmin’ good music and musicians.
From The Heart Advice:
There will always be people out there waiting to rain on your parade and make as many digs as they can. It is most likely jealousy and sometimes it really hurts, especially when it comes from people you regarded as friends or family. However, if you let anything like that affect you, then you’ll only drag yourself down to their level… and it really isn’t worth being that bitter.
Don’t go giving up, no matter how hard it gets, keep pushing through it if you truly believe it is worth it. You’ll never regret fighting for a dream.
Be a good person. A REAL good person. As long as you are real and genuine as a human being and you also truly believe in yourself and your own capabilities, you can do anything. Learn to let things go as well, don’t take things along your journey with you, if they are no longer adding to your life… that goes with anything. I’d also say some advice worth taking is to “get good”, invest a lot more time into your craft.
My childhood dream was to work with The Rolling Stones. I was 3 years old when I knew that was my ultimate dream in life, and of course still always will be. I’m 28 years old, and I may not be doing what a 3 year old me would’ve dreamed of… but I’m doing something that she definitely would be proud of and I know she would be LOVING what I am doing right now and so would The Rolling Stones, and as the person I am now, I am living the dream every day. I have every single person who has ever supported me, believed in me, had faith in me, bought a ticket to one of my shows, I have all of you to thank for this journey and I mean it with my whole heart that I am eternally grateful for what all of this has enabled me to do, and the opportunities it has given me. Thank you. Thank you all so much.
And that concludes this blog. I hope you guys have enjoyed and learnt something along this very long journey in real life and also in written form!
That is the end, the final chapter in this series. I hope you have enjoyed it!
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Thank you for your continued support!
Jodie x ❤ x